Do you feel like you’re ready for the next step of your business but are unsure of whether life coaching or business coaching is it?

In this article we’ll discuss:

  • Difference between a life coach and a business coach
  • Why you should invest in a coach
  • How to find a coach

As a business owner who wants to take their business to the next level, you understand that you msut sort through all aspects of your business, professionally and personally.

We’ve worked with many business owners this past year who have expressed that being a business owner intertwines significantly with their personal life and vice versa.

For many business owners, their business is very much intertwined with their personal lives, meaning things that are happening in their personal lives such as relationships, mental health, and physical health can greatly affect the business.

So when they are ready to get their business in order, they think they need to get their lives in order.

Let’s discuss the differences between the two.

Difference between a life coach and a business coach

The key difference between the two is that a life coach works with you specifically on personal issues, such as finding your purpose and passion. Whereas a business coach works with you to achieve business objectives, which also includes helping you grow as an individual.

Here’s another way to break it down. If you need help:

  • Discovering why you have value
  • Finding your “why”
  • Dealing with marital or other relationship issues
  • Or, living a more fulfilling life


A life coach is what you’re looking for.

If you need help with:

  • Systems and processes that help you scale your business
  • Time and team management
  • Staying accountable to your personal and professional goals
  • Planning for retirement or selling the business
  • Working through your head trash and growing into a successful business owner

A business coach is your best bet to achieve these things because the primary goal of a  business coach is to increase the profitability of the business.

To achieve this, they understand that to work through personal barriers such as time management, mentality, and communication.

Think of it this way: a business coach isn’t the therapist that will counsel you through mental and physical distress. They are your coach and cheerleader that provides support through your business struggles.

Why you should invest in a coach

We all need help sometimes and for business owners, which is a particularly lonely role, it helps to have someone they can confide in that will provide guidance through their struggles.

Life coaching can help you discover your purpose if you’re no longer being fulfilled and rediscover your happiness. As a business owner, maybe you’re ready to leave the business and find your next passion project. Life coaching is not exclusive to business owners and anyone can go this route.

You should invest in a business coach if you have any interest in growing or scaling your business beyond its current capacity by increasing profitability, hiring and retention, and organizing your business through new and effective systems. Additionally, you should consider this if you’re wanting to retire and are interested in succession planning or selling the business.

How to find a coach

A quick google search will return results of great life coaches in your area. Or, if you’re on Linkedin or social media, reach out to your connections to

If business coaching is your next step, schedule a complimentary business strategy session with us. This is a 2-hour deep dive into your business to uncover areas that you can market better to customers.