The start of the new year is a great time to revisit the vision and mission as it sets the course for the rest of the year.

  • Why Commitment Should Be Integral to Your Company
  • How Commitment Starts on a Personal Level
  • What Commitments to Make to Yourself this Year


A new year doesn’t always mean new beginnings. Sometimes it means revisiting areas of your organization that may have been lacking the previous year. Doing so allows you to make plans to reroute your company to your ideal destination.

We call this destination mastery in ActionCOACH. Destination Mastery means a business owner needs to have a clear mission and vision for the organization. These key doctrines serve as a foundation for everything the business does and serve as aspirational statements of what the business would like to become.

That being said, commitment is critical to destination mastery. Without commitment from you and your team, these key doctrines are lost in the hustle and grind, making it harder to reach the destination you have set for your business.

You can learn more about what commitment is in our latest video.

Why Commitment Should Be Integral to Your Company

As mentioned, commitment is critical to your business as it keeps the mission and vision central to your organization and guides the values that you have.

Commitment should be a pillar of your organization and should be one of the values that your organization stands on. Doing so will significantly improve company culture.

At ActionCOACH, there are 14 Points of Culture that serve as pillars of the way the business operates, behaves, and what all the members of the organization use to guide their work. At the top of those 14 points, is Commitment and here is how ActionCOACH articulates it as the first point of culture.

Culture Point 1.

“I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture, and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.”

We make sure that every person that we bring onto the team is aligned with this and whose actions reflect this. Furthermore, we keep each other accountable for honoring these points of culture so that we stay on track towards our goals

Commitment Starts on a Personal Level

As the business owner, we set the tone for the rest of the organization so if we want certain values to be prominent, we have to model them ourselves. So we must evaluate our commitment to the vision and mission of our organization and make changes to cement our commitment.

To cement commitment on first a personal level, consider the following;

  • Focus on always being professional
  • Put the customer first
  • Be a good teammate
  • Stay motivated and positive
  • Always keep yourself focused on the big picture.

Once we ourselves are firmly committed, we can then make changes that will keep employees committed to the organization. Here are some bold steps we can implement:

  • Set clear objectives and goals that are easy to understand and measurable
  • Construct career growth opportunities and establish development plans
  • Respect the voice of your employees, be inclusive and transparent
  • Commit to diversity
  • Provide a challenging and rewarding work environment
  • Be transparent about change
  • Advocate for your team and encourage team bonding
  • Be consistent and equitable
  • Always provide clear communication and provide clear and objective feedback
  • Create strategies for employee engagement

Make this Commitment to Yourself this Year

A great way to further commitment to your organization’s destination is by investing in yourself.

One way you can do this is by working with a business coach. A business coach will help you evaluate areas of your business that you struggle with and hold you accountable and committed to your business’s goals. Contact us today to get connected to a Business Coach in Indiana.