June 23, 2023

Episode #90: Andy Hendricks – A1 Window Cleaning Service

Andy Hendricks is a lifelong Hoosier. He grew up in Terre Haute and attended Indiana State University, majoring in business administration. While at ISU he met his future wife, Vickie. They married and lived in Terre Haute until 2008 when Vickie had a job opportunity that led them to the Indianapolis area. They now reside in Mooresville with their 2 children, Nolan and Harper.

Andy worked various entry-level jobs after college but never found the right fit. At one point he turned to his father-in-law, a window cleaning veteran of 40+ years, for a job. Andy found cleaning windows to be enjoyable and satisfying. He realized there was a need for this service and decided to set out on his own in the spring of 2009. That venture sparked an entrepreneurial spirit that continues to this day in the form of A-1 Window Cleaning and Pressure Washing Service.

A-1 Window Cleaning serves both residential and commercial customers offering multiple services in addition to cleaning windows. These services include power washing, gutter cleaning and holiday light installation. A-1 now employs over 10 people and has become a major player in the local market. With a continuing growth strategy, A-1 hopes to serve customers at a high level for years to come.


hello this is coach Tim Campsall and I’m your host for the self-made as a myth make a difference together show where we’re talking with successful business owners to hear their stories of the journey to building their business and because we know that success in business doesn’t happen in isolation we’re taking some time to recognize the folks who have helped us to excel today I’m excited to have a fellow business owner from Indiana with us today uh check this out this is funny you know he said this not me but my guest cannot grow hair on his head only on his face in his downtime he likes to play golf and he’s most proud of his family so we will get him to tell us a little bit more about that it’s my pleasure to welcome Andy to the show today hello Andy hello how are you doing Tim I’m awesome thanks for asking hey let’s jump in and have you start by introducing yourself tell us a little bit of your personal story like where you were born where you live about your family and and yours yeah so um I am my name is Andy Hendricks I um live in Mooresville Indiana with my wife Vicki we’ve got two kids uh one is just graduated high school so we’re kind of navigating the Waters of college and for our pre-college I guess and all those things so that’s pretty cool and interesting my daughter is going to be a freshman in high school so we’ll have two freshmen one in high school one in college um yeah I was born in Northern Indiana Wabash only lived there for just a couple years grew up in Terre Haute Indiana which is on the west Western Edge of the state um went to school there met my wife at College there at Indiana State University and then we kind of migrated to Central Indiana um about 15 years ago or so and I’ve kind of just set Roots here and uh just absolutely love love where we live and love the community that we’re in so it’s really awesome wonderful so tell us a little bit about golf all right yeah I used to be good uh I was good before I had kids and then I got busy doing that kind of thing but um yeah I mean I played in high school um got pretty good uh out outside of college I was my first my first job ever was as assistant golf pro um at a country club in Terre Haute and I worked there for three or four years and um got to spend a lot of time playing and teaching and uh just running tournaments and things like that I just really loved it so it’s always been a part of me and um you know that’s kind of one of my life goals at this point is to be able to to play when I want to instead of when I can so um yeah it’s just something that you know it’s it’s something that you can do all your life and you know I’m really glad that I picked it up when I was 11 years old fantastic so tell us is there a a funny story that your family likes to share about you that you’d be willing to to pass on and share with us yeah it’s kind of I mean it’s mildly embarrassing I I like to pride myself on being a pretty uh quick guy and picking up on things um but this instance didn’t happen so well um I I was um talking to my son he had gone to a um School event and where they had to stay in a hotel and he was telling me the story about the room and the buddies that he had in his room and stuff like that and he said we had a hearing impaired room and I’m like a hearing impaired rooms so it was and I I said I was thinking so was there Braille signs all over the room and then I realized that that would be for visually impaired people not hearing impaired people so they like to make fun of me that I couldn’t decipher the difference between uh the hearing impaired room and the Braille or the the visually impaired room so that was that’s one that they make fun of me for still about every time I go to a hotel that’s awesome I love it well thank you for sharing yeah for sure Andy tell us about how the business came about and at what point did you have the confidence that you could run your own business yeah so I don’t know my story is maybe a lot like a lot of guys or maybe not like a lot of guys I don’t know for sure I mean it was a slow start for me um I had been working at a job that I absolutely disliked um and um I took I took it as long as I could and then I kind of got reached a breaking point I was not a good person at that point in my life I was angry um you know I just didn’t didn’t like what what was going on with my life and so I just quit the job and that was without notice and without notice to my wife as well who was pregnant with our second child at the time and we had a three-year-old son and I didn’t have a backup plan so um I turned to my father-in-law who was a business a window cleaner that’s the business that I own is a window cleaning business um he was a window cleaner kind of just did his own little thing um but he had some work that he gave me and paid me cash for it and I realized that um I liked it it was satisfying I could make a difference in in even in a small way in in people and help them with things that they couldn’t necessarily do um so I did that and the next spring I decided I was going to do that on my own and um I went out there and hustled and I drove a two-door uh Oldsmobile Alero if you know what that car is but it’s a two-door coupe and I used that with my I call that my first work truck um it was like I folded down the back seats and I stuck a little foldable ladder in a bucket of soap and water back there and I went out there and I tried to find what I could find and I basically took any job I would any job that would pay me and I hustled and hustled and um I basically after a year or two I kind of created myself a job not really a business I kind of created myself a job and um you know I could pay the bills we could do the things we wanted to do on the weekend and we were comfortable but it’s still like I said if I wasn’t out doing the work yeah there was no money coming in it was it was not so I had to hustle and grind to keep it to keep it up and then obviously the seasonality of the work that we do it got really tough in the winter when we didn’t have as many leads and didn’t have as much going on so kind of had to fight that fight um so really it was like a six year deal where I kind of just coasted through that never really grew always just kind of stayed the same and kind of could as long as I was going out and working I knew we were going to be okay right um 2015 was about when I decided that hey this is something that um you know I need to take seriously and that’s kind of when I started to work on myself a little bit um kind of gleaned from other people and um you know really started taking seriously and learn how to how to own a business as opposed to have a job yeah wonderful tell us a little bit more about the company so what’s the name um yeah what do you guys do how do you help people yeah so it’s A1 window cleaning and Pressure Washing Service um that’s what we do basically we kind of try to stay in our Lane there’s a few ancillary services that we offer um but really it’s cleaning windows and residential and Commercial settings we power wash siding and concrete we clean gutters and last year we added holiday light installation to our lineup of services that seems to go really well with that uh seasonality of our business so kind of the time we start to slow down we can do the holiday light installation and it kind of bridges the Gap a little bit because a lot of what we you know what we face as a seasonal business is keeping employees busy throughout the year I mean you want to keep good people around and it’s hard to do that when there’s not much going on so um we try to have that service and it’s really really a good a good add-on so um but yeah we’re about 85 90 residential so we’re we’re in homes all the time um with that we try to be super customer focused and really really try to you know communicate at a high level um and just satisfy customers needs I mean and you know that’s yeah I I think we’re more of a customer service business that happens to clean things oh I like that that’s all right well uh perspective to the way to describe it and I think that probably I would assume that helps with the employees as well to to think of it through that lens as well yeah that’s definitely gone over in the training and talked about all the time is you know the customer isn’t always right but most the time they are and even if they’re not you need to do your best to try to make sure that they’re happy in that in the end so yes there are sometimes who our customers are not right but that doesn’t mean that we have to tell them as bluntly as it is obvious in our head right for sure Andy share a story where someone pushed you or inspired you that you could do it even though maybe you didn’t think you could and the impact that person had yeah so I mean I think that I kind of I’m going to revert back to that that 2015 time um I was introduced to a a podcast called the quick Talk podcast and the host’s name was Josh Latimer and Josh owned a owned a like business in Michigan they did window cleaning and they were even more seasonal because they were in like you know Northern Michigan so they they had a smaller window of opportunity than we did um but he did this podcast and he was like it started out to be like a once a week thing and he would talk about the struggles of a small owner operator guy trying to go out and make it on his own he had done this and he had kind of scaled his business to the point that he was comfortable and didn’t have to go do the work himself anymore and I was I was on the other end of that Spectrum where I was grinding every day doing all the work and had to you know really really fight fight to get jobs and fight to eat sometimes really um so you know the ideas that he presented um were really actionable and um practical things that you could go out and do simple things like yard signs and door hangers and you know just easy things but maybe things that a guy is just starting out doesn’t really realize are things that are easy to do and cheap um he talked about having you know maybe no money but you have a lot of time so if you have a lot of time there’s a lot of things you can do at that time and even if you’re not actually doing the physical work of cleaning a window or whatever you may do cleaning a carpet or whatever your job may be you need to be working eight to ten hours a day in you know even if you’re not doing the thing so um I took all that information to heart and I wouldn’t constantly have his his podcast in my ear listening to to him and um so Josh has now become a friend we’ve actually connected met our families know each other um and you know he’s on he’s moved on to bigger and better things in his career um and has not even in this in the cleaning space anymore but his influence at that point in my life was massive and um he knows this I’ve told him all this stuff before but it’s it’s a very very um big deal to me that you know that happened because it did change the course of my business for sure absolutely what a what an awesome opportunity to be able to you know just probably randomly find him on uh you know his podcast and start listening to him what a great story for sure I’m sure there’s lots but what’s your biggest learning as a business owner over the years yeah I mean I think the biggest learning is how to be a leader that to me is you know there’s all kinds of things right marketing accounting all the stuff you know but people it’s all about the people right it’s the people that you serve and the people that you employ and that is the that’s the challenge it’s it’s being there for them caring about them um you know being able to even as a small business do what you can it can be the littlest thing you know that that maybe they you don’t think it’s all that big of a deal but they see it as a massive thing remember in their birthday you know um we have a list that we have them fill out when when they come on board with us called the favorites list and they will fill out their favorite soda maybe their favorite snack favorite restaurant and we’d like might surprise them one day which is like a pack of peanut M M’s or whatever their thing is and they’re like dude that’s awesome like how most people don’t think about that stuff and it’s just little things that we do to try to make sure that we care for them and show them that we love them and want them to be successful and you know I know that the the business that we’re in isn’t a career for a lot of people it’s a job sure but I just want people to be better off when they leave us than when they came in and look back on us excuse me their time here and say man you know they really maybe they’ll be in my seat one day and they’ll be able to take care of people the way that we try to just to if we can share that with people you know that’s um that’s really the thing but but but being a leader is I think it’s an ongoing thing I think you’re constantly having to you know learn those skills practice those skills and I don’t think it’s ever finished yeah I I really like what you’re saying in terms of you know you said it’s not necessarily a career for most people but we wanna we wanna take care of them treat them well maybe we extend their stay because they love how they’re being treated they love the culture and and when we spend as much time as we do at work it’s it’s not always about the money it’s about the enjoyment right and the the interactions and and whether we feel valued and appreciated though yeah for sure great job and I love that idea I’m gonna I’m gonna borrow it the you know getting employees to share their favorites that’s awesome it’s really cool I mean just you know one of my guys’s favorite place is Texas Roadhouse so you know for any likes Red Bull so I got 12 pack of Red Bull and a 25 gift card for his birthday to Texas Roadhouse and it’s just like that’s super cool for him right like he didn’t get something he didn’t want or couldn’t use he got exactly what he could like so anyway yeah just knowing those little things and taking the time to ask a few simple questions it goes a long way for sure Andy we know that uh success in business doesn’t happen in isolation so tell us about one of your biggest challenges in uh growing your business and maybe a fellow business owner that you know came alongside you and helped you get through that yeah um for me and this is um early it happens today still too it’s self-limiting beliefs that’s that’s my biggest challenge um you know I think we I think most people struggle with that in all facets of life um you know I’m not good enough I’m not smart enough I’m not strong enough I’m not pretty enough whatever it is you know um but in the business world and it’s you kind of look at these guys that are ha that seem to have successful businesses and you’re thinking I can’t do that I don’t know how to do that I’m not smart enough to do that you know but none of that is true um especially in this day and age with all the resources available to people online and YouTube and everywhere there’s no reason why you can’t do it and it’s a mental thing in my mind to think to get past that stuff to add that new service to hire that extra person when you don’t know how you’re going to pay for them you know all these different things um but you have to get past that so there was a coach a business coach named Brian um Haggerty who actually lives in New Jersey but he he was a coach of mine a few years ago and he was kind of a I don’t know if you not to stereotype anybody but the New Jersey you know No Nonsense you know type of thing and that was his kind of he was kind of gruff and kind of um he was super loving super nice but he was kind of in your face a little bit and um a somewhat aggressive at times with his messaging but it was it was all accurate it was all true and all things that needed to be done he just didn’t give you any leeway you know he was going to make sure you did it um so him him you know kind of making sure that I held you know I should say hold me accountable for you know the the things that he wanted us to do made a lot of sense and that pushed us through he’s actually the one that got us started in power washing we were strictly window cleaning forever and I was like I’m not doing that it’s too much it’s too hard I got to learn too much to figure that out and anyway so he pushed us through a lot and uh pushed me through a lot I should say and you know just the the the belief that you can’t do it is not true yeah uh you’re you’re so right about the our self-limiting beliefs and all the negative messaging and you know it’s also folks refer to it as the Imposter syndrome we all have those doubts and fears and and negative messages that records that play in our head and and successes about 90 of success comes from right our our beliefs so if we’re constantly telling ourselves that we’re going to fail or we’re not good enough then that ends up being what happens that’s what we manifest the you know the law of attraction kicks in and says okay well if you’re if you believe you’re gonna fail then I have to make sure that’s what you’re going to attract right that’s what the universe is going to provide so first of all to your point acknowledging that we’ve got those messages and then you know putting mechanisms in place to change that record right to positive affirmations is a huge deal I’ve I’ve been in a mindset coaching program for about two and a half years and when I first heard about this whole idea of you know changing the messages and and you know affirmations and manifesting I thought it was all Fufu until I actually did it for real and I can map out my revenue and it’s a hundred percent correlated to where my mindset is at during you know during those months and it’s just amazing the the law of attraction is is huge right John Maxwell right yeah absolutely yeah Think and Grow Rich is a you know as a very you know old book that uh same idea right the that’s based on um the author interviewed a whole bunch of successful business owners over multiple years and and the message or in a nutshell is what you think and believe is what you attract right absolutely I totally agree with that so I’m it’s awesome that you you know you were able to to have that learning and understanding and and be able to implement it into your business so congratulations thank you Andy I’m gonna put you on the spot here a little bit if I was to ask you to pick three people in your business owner Journey that you’re most grateful for them being there to help with your growth who are those three people and how they help you okay um so first of all it’s two of my current employees and that’s really just I’m calling that one of the three um Stephen and Ezra are guys that have been with me for four or five years and that’s the majority of us as we’ve grown from you know those are a couple of my first hires and um they are you know I don’t know where we’d be without them and um so that would be a massive massive number one for me um they’ve just been amazing and supportive and willing to do kind of whatever needs to be done and work the overtime and um you know go through the slow seasons and come back and go at it again so those two guys are number one for sure um number two would be um another business coach that I’ve had for the last three or four years his name is Michael Gregory um he owns a marketing company an online digital marketing company but he also um worked in the same space that uh that we’re in now um and and kind of worked as a a franchisee um so he’s got a lot of a lot of knowledge in in our industry and I’m also in the marketing world so um he’s he’s amazing um and just been a bit really a big help and he’s based on in San Diego so um kind of another big market and just has a lot of a lot of knowledge and a lot of contacts too so a lot of help there um and and the third would be a local another local business owner that I know a good friend of mine named Todd Francis Todd is a uh Indianapolis based business owner complimentary services to what we do so we can kind of help each other out a lot with leads and um you know we’re kind of the same size business pretty much and so we’re kind of go we kind of go through the same struggles it seems like with employees and you know all the stuff that equipment and all the things that just kind of seem to get in the way from time to time um but you know we we kind of share the same um uh mindset as far as Faith goes and kind of just um are able to bounce a lot you know sounding board for each other and you know that kind of thing and support too so um those three Stephen and Ezra being number one Michael my coach one of my coaches and then Todd one of my um peers so yeah those those would be my three fantastic awesome thank you um welcome as you let’s shift gears a little bit here and talk about the future so as you think about the next three to five years Andy what are the biggest challenges that you see that you’re gonna face in reaching your goals and who are the types of people you’re going to need to overcome those well I think it’s continuing to grow as a leader um you know and and being around people that have done this before and and learning learning from them I mean it’s it’s one thing to have two or three employees it’s another thing we’re currently at 10 or 11. um but to think about what it’s going to take to you know have 30 40 employees 50 whatever it is um that’s again kind of overwhelming mentally now you know my myself two or three years ago when we had two or three employees I would never have thought we’d be where we’re at now with 11 and so it you know it will happen and and I know that but um you know I think also honing in a little bit more on on the numbers side of things um you know sometimes it’s easy to run away from your p l and your budget and just kind of do whatever you want whenever you feel like you want to or hey we need this piece of equipment let’s just buy it yeah um but there needs to be more to it than that and you know does it fit the plan does it fit the budget that kind of thing so those those are the really the things I think for the next three to five years but again I feel like it’s all about people so I think it’s you know the rest of the stuff will take care of itself I believe but making sure that we manage our people the right way and treat people the right way is and retain you know good talent I think are all massively important to our growth wonderful you mentioned I like what you said about you know who I am today right would have you know or who I was you know three or four years ago would have been afraid of where the business is today oh for sure typically what happens is that you know the business will will you know we do things and and and focus on growing the business it’ll have a little growth spurt and then then there tends to be a little bit of a pause because we then have to grow into the new version of our business and and the business can’t continue to grow until we catch up to the the current growth of the business so it typically you know it’ll be growth and then it’ll Plateau a little bit while we catch up to that growth and then when we’re ready it’ll grow again and then it’ll plateau and so right right in terms of you know leadership and and us just continuing to become you know the next version of ourselves so that we can lead the company to that next growth spurt that’s definitely the challenge it’s it’s not being complacent not being content I mean because like you said it’s you you know you get into this comfort zone and you’re like ah this is I’m comfortable here we’re doing okay everything’s cool but you have to push through that to get to the next level and there’s so many push throughs that you have to make to level up and it’s it is uncomfortable but that’s the only way to grow I mean that in anything so we we talk about the idea that everything that we want in life and in our business is on the other side of our comfort zone for sure it’s all about how quickly like when we break through right one of those you know challenging things it’s then you know we can either pause and just enjoy the you know the status quo or how quickly can we run into that next uncomfortableness right and and and experience the next growth and the next growth and the next growth and that’s what we keep building our business what I’ve noticed I think is the the people that successfully grow their business the fastest are those that are comfortable being uncomfortable yes if that makes sense like they love that challenge they love that next thing I’m not necessarily saying that’s me because I don’t think it is um I don’t hate it but I am a little bit more calculated and and maybe slower to um you know to take that risk but regardless I you know I think it’s good and bad both ways it can’t I can see good and bad both ways but yeah I think those people will move fast well the great thing about your story is you’ve acknowledged that and you’ve hired external people to help push you so that’s fantastic for sure Andy last question here uh Jim Rohn amazing business Guru says that we become the average of the five people that we spend the most time with so as you think about that quote what advice would you have for people who are listening to this uh interview and and you know business owners who are trying to do it on their own and and think that they you know they they don’t need to ask other people for help what would you say well I think that was me in the beginning and I think that once you start asking for help you see how um readily available that help is and how willing people are to help you um a lot of times for no money involved too I mean you know you may not always want to take the advice you’re given but you know there’s been people along the way that um I’ve I’ve asked for advice from and they’ve willingly and maybe not even maybe unknowingly um helped me either with confidence or or whatever it may be um to to believe that I could do this um you know I would also tell early early stage business owners to not be scared and don’t let fear get in your way because it did get mine a lot of the time and you know one of my core beliefs in my life is you have to have faith over fear and if you’re gonna if you continue to do the right things and treat people the right way day after day and you wake up every morning and go go get it it’s gonna work out for you it’s not always going to be good it’s not always going to be rainbows and Roses right but yeah but the trajectory is still going to go up it might like you said it might level off it might even go down for a second yeah but it’s still going to continue to go up over time um and and learn from others right like you don’t have to reinvent a wheel yeah somebody whatever your job is whatever your business is somebody’s probably done it before you yes take what they’ve done learn from that get on YouTube talk to Tim um get a coach you know whoever that coach may be whatever coach works for you um when I did that that that skyrocketed my trajectory as well like um it it it’s amazing when you have someone holding you accountable and even the little things that you don’t want to do and that you could easily pass off is I don’t feel like dealing with it um getting those things done just so you’re not you know look down upon or whatever you are whatever you want to call it um that really helps as well so um you know those would be my things of advice is just don’t let fear get in your way learn from others and maybe you know take calculated risks fantastic so Andy it sounds like you’ve been blessed with some incredible people that have helped you along your journey if they were all on the show here today what would you want to say to them man just thank you I mean keep doing what you’re doing I appreciate the the advice and knowledge that you’ve shared with me um you know as I grow in business and kind of move on to what might be next for me I hope to be able to do that for other people um you know either employees of mine or outside folks that that would like you know some some advice and knowledge so I mean just keep treating people the right way obviously I was treated the right way by a lot of people along the way and being willing to share that that knowledge and support folks is is very important and and that is not lost on me so what they’ve done for me I hope to do for others for sure I I love your um your idea or concept there of paying it forward I have it what I found is that that generally is happening so a lot of people will will worry about well I don’t know they seem really busy I don’t want to bother them I can’t you know I can’t ask them for for advice or ideas because they’re a super busy successful business owner they’re not going to have time for me how would you respond to that fear well I I would say they are busy but they probably will make time for you too because they’ve been through it and they understand there’s probably someone along the line that’s helped them get to where they are yeah and they’re going to realize that you know this person has ambition and drive and all they might need is a little bit of help and um yeah so I would say make you know make that call text that guy you know send that email that that may change your life so yeah for sure do it awesome Andy it’s been a pleasure speaking with you today thank you so much for your time hey thanks Tim I appreciate it to everyone who tuned in thanks for listening to the self-made as a missed show with your hosts coach Tim cancel be sure to help spread the movement by liking the show and posting about it on your social media and to join the movement go to bmadtogether.com all right folks that’s a wrap make sure to pay it forward and I’ll see you all next time take care