May 14, 2024

Episode #143: Lorraine Ball – Digital Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words. She brings creative ideas, practical tips, and decades of real-world experience to every conversation.

In her spare time, she loves to travel, and take photos.

In honor of the fellow business owners in your life that had an impact on you
becoming the person you are today, let’s celebrate them. Click this link to apply to be on our podcast to recognize those people: https://www.BeMADTogether.com

Transcript

Intro: You’re listening to the Self Made is a Myth, Make A Difference Together Show with your host coach Tim Campsall where we talk with successful business owners to hear the stories of their journeys in building their successful businesses. And more importantly, we recognize the folks who helped them excel because we know that achieving business success is not something we can do on our own.

Coach Tim Campsall: Hello, everyone. This is Coach Tim Campsall, and I’m excited to have a fellow business owner from Indiana with us today. Something unique about my guest is that she taught English in a small town in Israel when she finished college. And in her downtime, she likes to take photos. And she’s most proud of having released, wow check this, a thousand episodes of her podcast. We’re going to ask her to tell us a little bit more about all of those things here in a couple of minutes. It’s my pleasure to welcome Lorraine to the show today. Hello Lorraine.

Lorraine Ball: Hey Tim, how are you today?

Coach Tim Campsall: I am awesome. Thank you so much for asking.

Well, hey, let’s start with having you introduce yourself. So tell us your name and a little bit of your personal story like where you were born and live and all that fun stuff.

Lorraine Ball: So,I’m Lorraine Ball and I like to refer to myself as a Hoosier by choice. I have moved here. This is not where I’m originally from. Anybody who listens to me talk for any length of time kind of goes East Coast.

And the answer is yes. Born in Brooklyn, I actually lived, if you’re old enough to remember, before they went to California, the New York, the Dodgers were the Brooklyn Dodgers.  They played at Ebbets Field. And when the Dodgers left New York, they tore down the stadium and put up five towers. And I grew up 17 stories above third base.

Coach Tim Campsall: Oh, wow.

Lorraine Ball: That’s kind of like my frame. We lived in Queens. I lived in Jersey for a little while. And when I got out of college, I did. I taught English as a second language in a little town in Israel and then, uh, Texas and then Indiana. Although I think of myself as a New Yorker, I actually have lived in Indiana longer than I’ve lived anywhere.

Coach Tim Campsall: That’s awesome. Um, photography. I see some in the background. Are those yours?

Lorraine Ball: Um, let’s see. Uh, no, wait, that one is mine.

Coach Tim Campsall: Very cool.

Lorraine Ball: This one actually, I had, an exhibit, which is why it’s framed and kind of, or matted and on the floor. But yeah, photography has always been kind of a, side side gig for me. And it’s always been fun. As content marketing transformed from text based to visual, it became a real asset that I knew how to take photographs, I could avoid a lot of that awful stock photography that everybody else does.

Coach Tim Campsall: A thousand podcasts. Tell us a little bit more about that.

Lorraine Ball: So more than a few words started as, well, it started because one of my interns came to me and said, you know, Lorraine, you like to talk. He says, you should start a podcast.

And I was like, what the heck is a podcast? And At that time, it was a lot more like internet radio than it really was. Podcasting has really become its own art form. And we started it as a sideline, like your show. It was a great way to talk to other professionals, to prospective customers, to people in the community, to build relationships and learn a little along the way.

When I sold my agency, I felt like this was something I didn’t want to give up. And quite honestly, the show doesn’t really exist. It isn’t the same show without me. So I kept that piece when I sold the business and um, thousand episodes, 14 and a half years and still having fun.

Coach Tim Campsall: That is incredible.

Congratulations.

Lorraine Ball: Thank you.

Coach Tim Campsall: Hey Lorraine, is there a funny story that your family likes to tell about you that you’d be willing to share with us today?

Lorraine Ball: So, there are several. The fun thing is, that I frequently incorporate the stories into my marketing and try to find the lesson. The one the family likes to tell is, my dad, took me into a store, a bakery, and asked me what I wanted, and I pointed to the Charlotte Roos.

And if you’re not familiar, it’s a piece of pound cake, a lot of whipped cream, and a cherry on the top. And so as we’re leaving the store, I eat the cherry and the pastry falls to the ground. And of course, the store owner feels bad. She gives me another one. My father’s like, do you want another one? And I was like, yes, daddy.

And do I get another one? And this time, as we’re heading for the door, it’s really obvious that I eat the cherry. And the pastry, I deliberately let go.

So what this is an example of is a failure to communicate. When my father asked me, did I want another one? I definitely did. It was another cherry. I wanted another pastry. And the lesson there, quite honestly, for business owners is When we ask our clients questions, if you don’t ask the right question, you may be giving them a Charlotte Roos when all they really want is a cherry.

Coach Tim Campsall: Yes. Communication is the response we get, right? Lorraine, tell us how the business came about and at what point did you have the confidence that you could run your own business?

Lorraine Ball: So it’s kind of interesting because when I was in grad school, I actually, my admission essay for graduate school was really about this idea that I had of running a consulting business, helping small businesses.

And along the way, I became enamored with product marketing and big company marketing. And so I did about 15 years of that and woke up one day and went, yeah, this is not where I want to be and thought, you know what? I’m going to go back to what I really thought I wanted to do in the beginning, which was work with small businesses.

I love the passion. I love their enthusiasm. And part of what gave me the confidence to do it was even when I was in corporate, I would convince management to let me run these, um, entrepreneurial experiments. For example, I was running a marketing team. We did not have enough work. And so the obvious solution was to let go of one of my people.

I did not take the obvious solution. I pitched to management. Let me go out and sell our services. To other companies.

Coach Tim Campsall: Oh, wow.

Lorraine Ball: And so we were doing graphic design work for the Indie Star and the zoo and the Indianapolis Motor Speedway. I could keep these really talented people that I had.

Coach Tim Campsall: Wow.

Lorraine Ball: I could pay for them.

Coach Tim Campsall: That’s awesome.

Lorraine Ball: When I finally thought, you know what, this is not where I want to be. I knew that I knew how to be entrepreneurial, how to find those creative things that I could sell. It was a whole lot easier to do when I was still in corporate. Eventually figured it out.

Coach Tim Campsall: So I know you just mentioned earlier that you’ve sold part of the business, tell us about the company and, you know, the name, what you guys do, how you help people, and tell us a little bit of the story of, the evolution of, building a practice and selling it and, and now what you do today.

Lorraine Ball: So round peg was named because it was a place that I fit because I had spent a lot of years being a square peg in a round hole in corporate.

And so the company was always, it always made sense that it would be called round peg. And it wasn’t just about where I fit, but it was about finding solutions that fit for clients. And so while what we did over the years changed, I started the business in 2002. So let’s time travel for just a moment.

Okay. There was no Facebook. There was no LinkedIn. There was no Twitter. There certainly was no Instagram or Tik TOK. And we were a traditional small business marketing agency. We did logos. We occasionally did a website, but that really wasn’t what we were about. And we did a lot of direct mail and overnight it felt like the world changed.

Yes. There was email and it was a cost effective alternative. And we were like, well, we could do this. And there were easy to build websites. Along comes WordPress. And we’re like, damn. We can do this and we can teach clients how to manage their own websites and it’s perfect. And then there was social media and the ups and downs.

Um, 19 years later, I looked around and I went, wow, I run a digital agency. I’m selling things that didn’t exist when I started the business. Along the way, the really important part of that journey was building systems and processes that other people could pick up the ball when I wasn’t there. Because in the first years of the business, I was always there.

Always there. And that’s very typical.

Coach Tim Campsall: Yeah.

Lorraine Ball: But there was this moment where I had an opportunity to go overseas and be in Japan for two and a half weeks. And I was going to take that opportunity and I was terrified about what that meant for my business and, uh, did it anyway, my team made the biggest sale we had ever made in the history of our company while I was gone.

 I came home and figured out how we were going to deliver what they just sold. What that taught me was, okay, if I can keep doing this, if I can refine these processes, I will have a business that runs without me. So when I’m in the business, I can be focusing on big picture next steps. And occasionally I can not be here at all.

And so when I started getting offers of people who were interested in buying the business, I had something, that was worth selling. I had existing relationships with clients who not only were connected to me, but they were connected to my team. So if I stopped, and stepped out of the equation, the equation still added up.

Coach Tim Campsall: Yes.

Lorraine Ball: And I had replicable processes that worked, again, without me. So there was real value at the point that I said, you know what, it’s time to let it go. And the other thing that I did before I really entered into those conversations is I really thought about what I wanted on the other side of it. I mean, and yes, the checks are nice too don’t get me out of checks.

So not ready to sit on my porch, you know, in a rocking chair knitting. What I want and what I wanted is I wanted the podcast because I still love doing that. I wanted to teach and continue to teach and train. So I moved the podcast and all of my training content into a separate business. So when I sold round peg, the intellectual property that I was going to use to carry forward stayed with me.

Coach Tim Campsall: Yeah, that’s good.

Lorraine Ball: And, so that’s what I do now. I teach at a local university. I do some seminars. I do some consulting. I’m at a place where the consulting is kind of like when you go to a general practitioner and they tell you the things that are wrong, but then they send you to specialists.

I’m the GP. Okay. I’m a really good GP. I’m even a good internist. I can find the things that are wrong and I can tell you how to fix them.

Coach Tim Campsall: Yeah. Fair enough. Well, good for you. Congratulations. What an awesome story. So, Lorraine, share a time where someone pushed you or inspired you that, that you could do it, even though maybe you didn’t think that you could and the impact that that person had on you.

Lorraine Ball: Well, you know, there have been so many wonderful people throughout this, this whole journey. And I think the person I really think pushed me, I don’t know if she pushed me the most, but she pushed me at the right time. Listen, Carter worked for me. She was fresh out of college and she is, she was then and she is today.

Super, super smart. And she would see things. And even though she was fresh out of college, this was my company. She would walk into my office and go, you know, we need to talk about this. And I always knew when she told me we needed to talk about it, that I was in trouble. She had identified something that we could do better that I could do better that I wasn’t thinking about and she pushed us to change our approach to social media. She was why we became a content company because she came to me and said, we can do this, this is what I’m going to do, this is how you’re going to sell it.

There were several other people along with Allison who in the early days told me I wasn’t charging enough for what we were doing, but she was in my ear on a regular basis.

We’re better than this. We, I mean, we are, we’re worth more. We’re good at this. And she was with me four years, which was amazing. We are still friends today. I don’t know, 15 years later. And we still hang out and chat and she doesn’t get to push me around as much as she did. But I think I think that was like I said, there were a lot of people along the way who had great advice, good examples, interesting opportunities for me, but that I think she’s the one that comes to mind.

Coach Tim Campsall: Well, congratulations for, being okay with accepting that advice, right? As a business owner, it can be tough, to have somebody tell us that our baby’s ugly.

Lorraine Ball: Yeah. Yeah. Oh gosh. You know, and, your first instinct is to kind of go, what the hell do you know? You’re 21. And then you’re like, yeah, you know, but she’s talking about something that maybe she does know more about than I do.

So we’re going to give it a shot. And, I learned a lot. I taught her a lot. Yeah, we laugh because she is, she was great at long-form content, but she couldn’t write headlines and I could write headlines and I still can all day long. I still struggle a little bit with the long-form content, but you know, we’ve both moved on in our careers and we’ve had to do more of what the other was good at and we remember those lessons.

Coach Tim Campsall: Yeah, that’s fantastic. Well, speaking of lessons What’s the biggest learning that you’ve had as a business owner?

Lorraine Ball: Biggest learning, I think getting really clear on what you want the outcome to be. I know I felt guilty, uh, fell into this where you’re so focused on today, tomorrow, this sale, this activity that you forget to look up and go, what do I really want? What do I really want to do? And yes, this sale is going to pay this bill, but then I’m going to need another sale.

Do I want it to be another one like that? Or do I want something different? And if I want something different, What do I have to change at my core to just start making that happen? And those changes are tough. You know, when you think you know, Or even when you’re making money. And it’s working on paper.

It’s really hard to come to terms with it. Ain’t working in on for me. Right.

Coach Tim Campsall: Yes, they’re the combination of we call it B times do equals have, so we, you know, we all want to have certain things out of life. We got to become the person that’s able to do the things that are required in order for the business to provide us those things that we want to have out of life.

And, well, Oftentimes we can get caught up in just doing I’m going to work harder. I’m going to work longer. It’s working right to your point, right? The money’s coming in. The business model is working. But am I happy? Am I fulfilled? Am I living my best life? Am I being the best version of myself?

And, and so yeah, having stepping back and having the time to be able to process that and think through it and analyze it is, it’s a big deal.

Lorraine Ball: It is. I love that. Um, that, saying that, that idea of, you know, B times do equals have, I just, I think it really captures the idea that you can control where you ultimately end up, but you have to have the courage to figure out what that is and what changes you need to make.

Coach Tim Campsall: One of the things we start with all of our clients is, you know, Stephen Covey’s principle of begin with the end in mind. And we start personally, right? What do you want out of life, right? What are your bucket list items? What do you want to do and see and have before you die?

And then, then use that to be the discussion of, well, then what does the business have to provide for you to be able to have that life? And it’s a challenge for most. Of the folks that I’ve interacted with, uh, well, they’re like, I don’t really know, Tim. I’m so focused on, the doing in the business that I haven’t really thought about my own personal dreams and, and desires.

Lorraine Ball: Well, and I, I’ve also run into a lot of business owners that start businesses because this was their dream. And then the reality of running a business does not really match up with what they thought it was going to be. Now they don’t know how to back out and say, you know what? This ain’t it. I thought this, I thought this was going to be it, but this ain’t it.

Coach Tim Campsall: Yep. I can’t tell you how many conversations I’ve had where basically what people have said is I went into business for myself because I wanted some version of freedom, flexibility, and wealth. Yeah. And I’m realizing that I’m working more than I ever did in the corporate world. I’m paying myself less than I made then.

And, and I have no freedom. I’m not right. I’m tied to the business. And then they’re like, and then I look around and most of my business owner peers are in the same place. So I just assume that this is what it is. And, and now I’m stuck because I went all in. Yep.

Lorraine Ball: Yeah.

Coach Tim Campsall: And at the same time, the story you just shared is it doesn’t have to be that way, right?

Lorraine Ball: No. No, it doesn’t. I loved running round peg. I had a lot of fun. We did a lot of really good work. I can point to companies all over Indiana and, and really all over the country that are in a really good place because of the time that we spent working together and I’m proud of that. But there was also a moment when I realized I did not want to do that every day anymore.

 I wanted to have, I wanted to have more freedom and more flexibility and I could see a path to get there and the right offer came along and it was a good transition.

Coach Tim Campsall: And even before that, you did the hard work to make the business sellable.

Lorraine Ball: Oh, yeah.

Coach Tim Campsall: Right? A lot of folks are in a situation where they can’t sell their business because it’s basically just them.

They have some team members, but they have to show up every day for the business to work. You know, the story you shared is you, you were able to go on vacation and be away and learn, you know, to put processes and procedures and, and the right team members in place. So you didn’t have to be tied to the business every day.

Lorraine Ball: Absolutely. That was one of the saddest things I was talking. I got together with a group of people that had been, uh, my peer group 15 years ago. And we just happened to be at a place where we all got back together again. And we were talking about, well, where are you now? What are you doing? And I was like, well, you know, I sold the agency and somebody else was like, wow, I just shut mine down.

And I thought, cause he had been like my hero. I thought he really had his act together. And he was really smart and he really knew and he was really good with his clients, but he never laid that foundation that transformed what he knew into value that he could sell. And uh, I thought that was really sad.

Coach Tim Campsall: And the statistics are pretty high. Most. Small businesses just shut down because either they get passed on to the next generation, which is the same idea of running it yourself, or it shuts down because it’s not sellable because, it doesn’t run without the owner, unfortunately.

Lorraine Ball: Yeah. I originally thought it might be something that my kids would be interested in, but the reality is it was my dream, not theirs.

Coach Tim Campsall: Yeah.

Lorraine Ball: And both of them spent time working in the business at different points in their life. And with both of them, the conversation is, you don’t want to do this, do you? And they were like, no.

Coach Tim Campsall: Yeah, well, that’s fantastic that you are able to, to have that knowledge and, and let them do what they wanted. Good for you.

Lorraine Ball: Yeah. And so now, um, That freed me to begin thinking, okay, they don’t want this. Talking to some of my employees, would that be something they wanted? And again, not really, it wasn’t working there. And I thought, okay, well then. I need to look at other alternatives because I do not want to go right from my desk to my grave

Coach Tim Campsall: Yeah, I got things I want to do in between. Good for you.

Hey Lorraine. We know that business success doesn’t happen in isolation. So tell us about one of your biggest challenges as a business owner and maybe a colleague or a fellow business owner who came alongside you and helped you through that.

Lorraine Ball: Wow um, I got to tell you one of the people that dramatically, changed my business was someone that I think a lot of your local listeners will know, and that’s Matt Nettleton.

I never thought of myself as a salesperson. I, was a marketer and sales just sort of happened. And I had the reality check to realize I was not going to sell enough. The way I was doing it, that I needed to raise my prices. I needed to learn how to communicate value. I needed to learn a more structured process. And Matt Nettleton was my sales coach. He was perfect for me, and there are, as a coach, you know this, there are different coaching styles.

Yep. Matt is, on a good day, abrasive. He said he was lost because so am I. And he would not take excuses from me. Where I think a more gentle coach might have been like, Oh, we’ll keep working on it. And he was like, no, go back and fix that. I just sold this project and I sold it for this much. And he’d be like, is that it?

And that’s twice what I’ve ever, he’s like, yeah, you could have done more. Pushing and doing it in a way that I could respond to recognizing what my personality style was learning how to, well, he had the skills to communicate with me the way that I needed to hear it.

Coach Tim Campsall: Yeah.

Lorraine Ball: And it changed my business.

It, changed. Our profitability, changed the arena in which we played. It leveled us up in a way that I’d have gotten to eventually if I was still in business long enough to get there.

Coach Tim Campsall: Yeah.

Lorraine Ball: I, I would recommend to any business owner and everybody knows their Achilles heel. If you’re honest, you know what you’re not good at.

Coach Tim Campsall: Yeah. Yeah.

Lorraine Ball: Finding someone who can help you fill that gap, teach you how to do it, coach you through whatever it is you’re not doing well. Cause the reality, none of us, I don’t need, I don’t care. Even if you have a degree in entrepreneurial studies, none of us know what this is going to be like till you’re in the middle of it.

At that point, you need to reach for help. You need to surround yourself. with people who are better at this than you are. That can teach you

Coach Tim Campsall: So true. Well-spoken, and congrats on getting the help and you know finding the right fit for you. The personality fit is huge in terms of having somebody that you know like and trust and they can guide and direct you in the right way

Lorraine Ball: Absolutely.

And there were days I did not like Matt Nettleton. You know, much like I would say to my children, I love you, but I don’t like you today. I could say that there were days, I did not like Matt. I did not wanna hear what he had to say, but in the big picture, those were the things I needed to hear, and those were the steps I needed to take.

That would help me take my business to that next level.

Coach Tim Campsall: That’s awesome. And Lorraine, I’m going to put you on the spot here a little bit. So I used to ask you to pick three people in your business owner journey that you’re most grateful for being there as part of your business’s growth. Who are those three people and how do they help you?

Lorraine Ball: Wow. Um, so the first was somebody who actually wasn’t in my business. He was somebody that I knew before I even really knew I wanted to be a business owner. Rick DeMarco was my boss at Carrier and he wanted to hire a consultant to do a project. And I pitched him on this idea that you don’t need a consultant.

You need to let me do it. You don’t, you won’t have the three months learning how to, uh, you know, bringing a consultant in who’s going to have to learn the ropes and, and learn us. And then the money we save there, we can fund pulling people out of their other jobs, putting them on this team. It’ll be a three month project.

And the beautiful thing is that when it’s done, these people will go back to where they were way better prepared that next assignment. And so will I, and I really wanted, I want to do this project because I think it’ll be interesting and important for me. And he did, he let me do it and he let me run into some fences with it.

And I learned a lot about managing and managing a team. And a lot of those lessons I took with me into my business. And the thing that he taught me that stayed with that, that stays with me to this day, we’d spent thousands, thousands of dollars on research. And we had a clear answer for questions one and two, but the answer for question three was kind of muddy.

We could do this. And I was like, well, we need to go back and do more research. And he said, no, you don’t. And I’m like, well, but we don’t have a clear answer. And he said to me, it doesn’t matter. Like, what do you mean it doesn’t matter? He said, no, he says, at this point, you’ve got your two big answers.

The reality is that a mediocre strategy executed flawlessly will outperform a brilliant strategy executed poorly.

So at this point, you just gotta get behind whatever your answer is and run without looking back. And that has, that has stayed with me forever. Once I pick a direction, don’t do it. Don’t do it halfway.

Once you pick a direction, commit to it and, go forward. The second person who really was very, very instrumental was my brother and he is the ultimate salesperson. And I had given my business plan because yes, I wrote a business plan. I shared it with people that I thought were smart in different areas and he said, there’s only one thing wrong.

I said, well, what’s wrong? He says, You’ve got this out clause. If all of this doesn’t work, you can just go find another job. And I was like, uh huh. Yeah. I mean, I’m smart. I can do that. He says, no, you can’t. If you believe that you have an alternative. You will never fully commit. You have to sail to an island.You have to burn the boat. So there’s no going back.

It’s scary, but he was right. And at that moment, I’d be, you know, I’d been doing the business for a while and I kind of heard him, but I had a friend of mine call me and offer me a job and I thought about it and I said, no, and burned that boat.

Cause I couldn’t go back to Keith six months later and say, Hey, I was only kidding. I really do want you to hire me, I was closing that door. But in doing that, I had my full attention on my business and that mindset was really critical. Um, and probably the third person. And again, somebody you probably know from the community was Tony.

I had been in business less than a year when I met Tony and we have a love, hate, love, scream at you, love, hate, love relationship and you know, and if you know Tony, that’s, that’s kind of the way it goes. But the one thing that Tony did for me is we all need someone that we can just brainstorm with because too many people in our lives have other agendas. You know, you talk to your spouse about your business and they listen and they’re supportive, but they’re always worried if this doesn’t work, how are we going to pay the bills?

Coach Tim Campsall: Yeah.

Lorraine Ball: If this doesn’t work, what is it going to do to you emotionally?

You know, you can talk to your employees, but you got to be careful because then they get nervous. I mean, it doesn’t, she doesn’t know what, you know, I mean, well, if she doesn’t know, then. You know, what am I, who’s going to know kind of thing?

Coach Tim Campsall: Yeah.

Lorraine Ball: With Tony, we, we could brainstorm, we could talk back and forth.

I would toss him an idea. He could tell me what was wrong with it. But every now and then, if I just, if I just said to him, I’m sorry, You know, I just need you to shut up and listen.

 I just have to get this out. I just need you to shut up and listen. He would just let me get it all out, and then we could talk about it and that ability to have somebody who I could Hey, i’m thinking about doing this.

I know it sounds crazy, but there are a lot of things that as I look at what round peg ultimately became it was because of a conversation that I had with Tony.

Coach Tim Campsall: Yeah, that’s awesome.

Lorraine Ball: Yeah.

Coach Tim Campsall: Wow. Hey Lorraine over the next one to three years What’s the number one priority or challenge that you see in achieving your goals?

Lorraine Ball: I think the biggest challenge for me is going to be to continue to stay committed to the internist and the strategy. It is so easy for me to slip back into production. You know, I’m working on something and I tell someone, look, you need to have someone rewrite your homepage copy. Oh, wait here. Let me show you how it’s done.

Coach Tim Campsall: Yeah.

Lorraine Ball: So I think as I’m making this transition from agency to consultant again, cause that’s really where I started some years ago,

being comfortable with no, you know, the difference between back then and now I have the network. I have the people that I can say, you know what, I’m not going to do this work, but I can recommend, I can connect you. And knowing that if I send an outline over, it’ll get executed the way it’s supposed to.

So I think, I think the biggest obstacle is me comfortable with that role again.

Coach Tim Campsall: Yeah, fantastic makes a ton of sense last question Jim Rohn says we become the average of the five people that we spend the most time with so as you Reflect on that. What advice would you have for for newer business owners who are trying to do it on their own?

Lorraine Ball: So number one,  you have you have to have the five people. Okay, so you’ve got to surround yourself with a team. You need that village. I would suggest that you want to find people who are maybe a year or two ahead of you. It’s great to have someone that you look up to that’s 10 years down the road, and that’s good to have them there, but the reality is that they’re almost a little bit out of touch with what life is like in your corner.

Coach Tim Campsall: Yes.

Lorraine Ball: So have those role models, look at the people and go, okay, I want to grow up to be her. I want to do what, what he’s doing, but then spend the majority of your time with people that are better than you are or where you are. I love the idea of a good mastermind group. If you get the right people in the group who are better in some things, not as good in others.

So you bring value to the table too, but also having, having people, having people that don’t look at things exactly the way you do. It’s uncomfortable. That discomfort is good. I also think it’s really important when you’re building your team. Do not hire, do not hire clones of you. Hire people who are good at things you’re not good at.

They will make you crazy out on Allison made me nuts. And on the other days I appreciated her brilliance and I appreciated her perspective Because it was so different from mine

Coach Tim Campsall: Fantastic Lorraine. It sounds like you’ve been blessed with some pretty incredible people in your journey If they were all on the show here today, what would you want to say to them?

Lorraine Ball: Oh, thank you Thank you. Thank you for the laughs. Thank you for the honest critiques. Thank you for the fun more than anything else through this entire journey. I have had fun and joy because of the people I’ve chosen to be with and so thank you for the joy.

Coach Tim Campsall: Awesome Lorraine it’s been a pleasure speaking with you today.

Thanks for being on the show

Lorraine Ball: This was so much fun. Thank you.

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