April 3, 2024

Episode #134: Caleb White – Whites Innovative Glass

Caleb White is a native of West Virginia and moved to Indiana when he was 18. He has settled in Columbus Indiana with his beautiful wife, and three wonderful children.

He has worked in the glazing industry for 10 years and started his own business in 2019. He managed the business out of his home before moving into a renovated building in 2023 that has both shop and office space. Since that move, Whites Innovative Glass has added new employees and continues to expand.

Whites Innovative Glass offers glass products and services to residential and commercial properties. Caleb works with the customer to provide quality products with customized details that bring their projects to successful completion. The use of glass in buildings and homes adds to the value and visual beauty of our landscape. Having a skilled glazer to install glass products will add to the overall appeal of structures and homes.

The products that Whites Innovative Glass provides can be installed in new construction or in existing buildings. Caleb will be glad to talk to you about adding a glass shower, a window replacement or other glass products you have need of.






In honor of the fellow business owners in your life that had an impact on you becoming the person you are today, let’s celebrate them. Click this link to apply to be on our podcast to recognize those people: https://www.BeMADTogether.com


Intro: You’re listening to the Self Made is a Myth, Make a Difference Together show with your host, Coach Tim Campsall, where we talk with successful business owners to hear the stories of their journeys in building their successful businesses. And more importantly, we recognize the folks who helped them excel because we know that achieving business success is not something we can do on our own.

Coach Tim Campsall: Hello everyone. This is Coach Tim Campsall and I’m excited to have a fellow business owner from Indiana with us. Something unique about my guest is that he enjoys the beauty of the natural landscapes in his downtime. He enjoys spending time with his wife and children doing various things that we’re going to have them share with us here in a few minutes.

And the thing that he’s most proud of is building a successful business from scratch and then having the ability to, have that change his perspective on the present and the future and the things that he’s Doing to build his legacy. It’s my pleasure to welcome Caleb to the show today.

Hello, Caleb.

Caleb White: Hello, sir. How are you doing?

Coach Tim Campsall: I am awesome. Thanks for asking. Hey, let’s start with having you introduce yourself. So tell us your full name and a little bit of your personal story, like where you were born and live and about your family and hobbies.

Caleb White: Perfect. I’m Caleb White. I’m 30 years old and I’m a native of West Virginia.

That’s where I was born and raised. And so go Mountaineers. And then in when I was 18, I moved to Columbus, Indiana. And so my wife was originally from here. And so we’ve been married 10 years this year, and we have three kids Marty, Jensen, and Jet. So they keep Busy with the business as well.

Initially I got into the glass industry by mere coincidence, I guess you could say. So for a local company I was working, and so I worked for them for a couple of years, and then I transitioned to a company in Louisville, Kentucky, and worked for them for a few more, and so during this phase there was a few light bulb moments, a lot of traveling involved, and so that’s when I made the decision, very slowly, to start Whites Innovative Glass, And so here we are.

That was 2019. Like I said, it was a gradual play on our end. So I’m still working for Strong Tower at the time. And so in 2021 I pulled the trigger and started full time for myself. And so it’s been a an uphill climb from there. But The best is yet to come.

Coach Tim Campsall: Yeah. That’s awesome. In your intro, I mentioned that you enjoy the outdoors and doing things with your family.

So what are some of the hobbies that you guys like to do together?

Caleb White: Oddly enough, it’s funny. I’m from West Virginia and my favorite place to go back is West Virginia. So a lot of times on free weekends, you will find us somewhere in West Virginia. And so we like to go back and hiking or just really just chilling out.

Not saying I don’t like the beach, but, I love the mountains. There’s just something about it that’s rejuvenating. So that’s usually where you will find us somewhere back in the hills.

Coach Tim Campsall: Yeah, fantastic So Caleb, is there a funny story that your family likes to tell about you that you’d be willing to share with us today?

Caleb White: Oh, there’s a lot but well, i’m gonna say that it all involves work usually. You know, dad’s gone when they get up. And, when we go to bed, dad’s gone. On the funny side, if they want to spend time with me, they’re usually coming to the office.

And so they know that usually involves work, but that’s good. We got to teach him young. It’s funny, my son he’s just grown accustomed to it. So usually now all of the staff laugh that when he comes in the door, you don’t even have to tell him he goes straight to the closet. Gets a broom out window cleaner and he gets to work.

So he knows if dad wants me to come to the office, I’ll be working. So now my daughter, on the other hand, she’s a little, we’re working on that side over, but she wants to be on payroll. So I always tell him, my son will say Dad, when are you going to put me on payroll? And I said we pay you room and board.

So they always get a good kick out of that.

Coach Tim Campsall: So Caleb, tell us how’d the business come about and at what point did you have the confidence that you could run your own business?

Caleb White: Yeah that was a challenging one. When I was working for Strong Tower, like I said, I worked, we traveled extensively.

And so we still do as well as White Summit, Blast, I have younger kids and it was amazing to me, just all the connections that you meet and you realize how busy that everybody is. And so it got to the point where a lot of these companies, they were so busy that they were turning down a lot of, smaller jobs.

And so in 2019, like I said I just started putting some feelers out there with some general contractors that we knew locally and then some out of state. And started really small. So I think our first job we got was one, four by four storefront window and, there’s a lot to it.

So we just wanted to see, what always involved behind the scenes because, for years I was never in the office. I was always out in the field. So that’s a huge transition of going from, being in the field every day to all of a sudden, okay, I have my business. We just started small.

And grew and, established these relationships with these different general contractors. It really grew very quickly. Faster than I had anticipated. As I said, I’m still working for Strongtower at this time. And, the nice thing about that is they were very helpful.

And, they had my back and if I had questions, they would assist me. So in 2020, we finished a project in Nashville in the summer. And so I took a few months off and they called me back in December and said, hey, we’re starting a job. Would you be interested in coming back?

So at the time, it’s a really tough decision to say, okay, I’m going to go work for myself now. So you go from that comfort zone to the uncomfortable zone. And so I did go back. And that lasted about a month. And it seemed like in January of 2021, it just, it took off.

And so really at that point, I knew I had to make the decision of, which path do we want to take?

Do we want to pursue the business or do we want to stay in our comfort zone? And so January of 21, I pulled the trigger, left them, and it’s been full time ever since. And It all has been it’s been a crazy learning curve, but pretty good. You know what I mean? And even since then, we’ve just, we’ve experienced, exponential growth and, added significantly more team members.

So it’s fun. I love it. It’s definitely, it has its challenges, but it’s worth it at the end of the day.

Coach Tim Campsall: Yeah. The thing that nobody tells us before we go out on our own is that the school system taught us how to be an employee, didn’t teach us how to be a business owner, right?

Caleb White: You’re correct. Yeah, you just learn the do’s and dont’s, they don’t tell you that there are wrong answers. There are, honestly, that’s how we learn is, we do things and, oh next time, next job, next big whatever. And then we know and so yeah, that’s a great point that they lack in that area.

Coach Tim Campsall: Yeah, and then in the first couple years can be you know drinking from the fire hose of learning all of this stuff, right.  You mentioned, you know being out in the field all the time so yeah coming in and actually running the business side. There are a lot of things that We just have to, learn by fire drill, because it doesn’t slow down, all the things we need to do to run a business.

Caleb White: It doesn’t. And what’s crazy is, this kind of came back twofold to me, but when I was in the field and I think this is natural, but, I used to think, what are these guys in the office? And so that came back twofold because, when I started, it was just me.

And between the bidding and the submittals and the fabrication, we fabricate all of our, material and, then the install part and so, it becomes overwhelming very quickly. And you realize that’s where He comes into play. It is not a one-man.

Coach Tim Campsall: So tell us a little bit more about the company. What’s the name? What do you guys do? How do you help people?

Caleb White: So we’re White’s Innovative Glass, man. Like I said, we’re based out of Columbus, Indiana, but we travel extensively for our commercial work. So we specialize in, I say building envelopes.

So storefront curtain walls panels on the light side. I try to stay away from panels, but we do interior partitions for, mall fronts. So we’ve done some Nikes, American Eagles, A& Fs. We’ve done a significantly large building down in Nashville. That was a curtain wall.

And then on the residential side, We do home replacement we do screen replacements, we do, if you’re mowing, bust out your glass, we can replace that and then what’s nice is when we moved into our new facility, we also offer custom in house glass cutting if someone walks in and says, hey, I need a 48 by 48 mirror, we have a staff that can quote it, cut it, and you’re out the door, usually the same day, so that’s, For a lot of people.

So we try to hone in on that, that, that’s the world we live in, that people want instant gratification. A lot of times that it’s tempered glass we have to order that cause we don’t temper it in house, if it’s something that we can do in-house, we, that’s really our goal.

It’s how fast can we get it out and, also remain good quality. Which kind of brings me to a point of. That was one of the things that kind of pushed me to start the company is, a lot of these jobs and it’s really not the glass company, I just feel like it’s the day and age we live in that people want things so quickly that they don’t care about quality.

And so I noticed a pattern of a lot of these companies that it’s all about speed quality doesn’t matter. We’ll go back 15 times and I have had an epiphany moment, what if we could get in and whether it’s cutting a piece of glass in the shop or installing a 20-story building or just an office partition, what if we can go in and do it, right?

The first time and we’ve learned that people, that just goes so far, with people love and, granted we still have issues that are to be expected on any job, but I think by doing it just correctly, the right, the first time and actually caring, It’s amazing how far that goes with people that, you actually care.

That’s one thing between speed and quality. We try to keep them together.

Coach Tim Campsall: Yeah, that’s fantastic. Yeah. You’re so right that the, I hear that a lot from people, especially in the trades type businesses where, you know that just, that simple. Follow up and follow through and do what you say you’re going to do has lost its way.

And so just providing those basics, it helps companies stand out.

Caleb White: Yes. Yes, it does. And it’s amazing, like I said, how far it goes. With people and it’s sad that’s lost its luster, but we’re trying. We’re trying our best to bring it back.

Coach Tim Campsall: Yeah, so good for you. Hey, Caleb, share a story where someone pushed you or inspired you that you could do it, even though maybe you didn’t think that you could and the impact of that person had on you.

Caleb White: That’s I’ve got a few people one I’ll use, this may sound cliché, but my dad, I’ll use my dad. I’m the youngest of five kids, and so I’ve got three older sisters and one older brother. And but, growing up, my dad always, and my mom always just said, Hey, if you want it roll up your sleeves and go get it. And so that is one thing that they really instilled into all of us kids. And, I can remember back from my earliest memories that, we worked as a family, we worked. So whether it was. At the house at the church we worked and so that was just like I said instilled into us at an early age you know then when I moved you know, my dad worked the same job for years and years in a factory and So he was never a business owner But you know when I moved from an early age really I always knew that I wanted one day to work for myself But I never knew just what but here we are and so along the way You know, I use, I’ve got some other, I’ll use Benjamin Finn at strong tower.

So he’s one of them that kind of had a lot of encouragement. And then there’s a guy here in Columbus, Indiana, who has a very similar story. He’s in real estate, not glass, but worked at Cummins. He worked his way up and went out on his own and it was just a one-man crew.

And so now today, he’s got eight or nine employees probably more than that, and just is very successful. The key thing with him, is we’ve all met everybody flips houses, right? It seems like nowadays but again where he comes in differently is the quality and work And his communication is par for the none.

They’re just they’re out of this world So that has really just driven him to success and he’s not a quitter So that’s one thing and it’s funny because he’s definitely a mentor of mine You when I’m going through something, I’ll say, Hey, what would you do in this situation?

And just press on, it’s tough at first but eventually, and I’ve had a lot of people tell me this, that, somewhere along the way, it just, There’s a change, right? And so we’re really close to that. And those people, I appreciate, both, like I said I’m not sure a lot of people use their dad, but between him, and driving those, work ethics in me.

And then, I’ll use, and Benjamin and several, there’s so many, there’s a huge impact on my life. And I, there’s a guy back in West Virginia, that same thing. I’ll touch on this too a little bit, that when I started the business, I get asked two questions.

And it’s funny because all of my office staff, laugh about it. The questions I get asked are, does your dad own the business? Cause I’m 30 and I work younger. So does your dad own the business or, or will your parents have money? And so no, my dad does not own the business, but I always tell people that my parents gave me a good work ethic.

And so I was referred back to roll up my sleeves and get it. But, a lot of people, don’t see behind the scenes, when I was starting the business, I was working full time for the last company and had several other side jobs as well to get the ball rolling.

This takes me back to the guy I was talking about in West Virginia. He worked in a factory and started a really small restaurant. And so it’s funny, his wife would work at the restaurant during the day while he was working in the factory, and then he would go and work at night. And from there, just a crazy work ethic.

And so now, they’re older folks. And they’ve just been so successful in everything they do. To this day, they have several businesses, obviously he, he gave up the factory to pursue the businesses. Between all of those people, which is, it really tells you that the sky is the limit.

So if they’ve done it, so can we,

Coach Tim Campsall: I love it. Hey, Caleb, what’s your, biggest learning as a business owner?

Caleb White: Team, having the right people. In the right places. I’ve learned pretty early on and I learned the hard way that, hiring everybody thinks hiring is easy, right?

Just put out some feelers and people will, they’ll just come to you. So it’s crazy. Honestly, I don’t know if this is good or bad. You tell me. But I think really up until this year, we’ve had a big turnover rate. We’ve had a lot of people come through the doors. But we’re particular and it really goes back to the quality and, customer service, like I talked about, if we’re telling people that, Hey, we’re going to be here on this date, whether it’s a commercial job or residential, we want to carry through on that.

And so that has been my biggest challenge, my biggest learning curve

of having the right people, whether it’s from. Fabrication, whether it’s an, office manager, a vice president, or even just an installer, makes sure that they have our core values, right? So that’s one thing that we always have When we interview our core values, hey, this is what we believe is a company.

So we expect people to We don’t want you to meet five out of the seven. We want you to meet seven out of the seven Yeah and so since we’ve initiated that it’s really amazing you know how far and you know leading by example as well Sure you know how far you know for myself down it You know, we expect the same thing out of everybody.

And once I learned that again, a light bulb moment, and so now we’ve got a great crew and obviously, we continue to add, but we just take it a little slower. So that’s been my biggest challenge. That’s been my biggest struggle the right people in the right place.

Coach Tim Campsall: Yeah. You mentioned Making sure that they’re aligned to your culture your values and your beliefs. So the whole idea of hire slow and fire fast, it’s yes, we’ve all, and you alluded to it. We’ve all made the mistake of hiring somebody who was not a good cultural fit and then seeing the impact that has on the entire organization.

Caleb White: Scary at how powerful it can be. Yeah. And again, I always tell my team, I say, we make bad decisions, okay? We’re human. And so sometimes it’s hard to vet every little thing in an interview process. So at the end of the day, I can only point the fingers back at myself, but that’s where we address the issue.

And we try to be gracious. There are certain situations where, hey. Maybe the other company worked or operated like this, but we do not. But, and then, there’s some people that they’re just stuck in their ways, so they’re just not getting fit. So we definitely learned the higher, slow, higher, fast.

And thankfully, for most people, this is really amazing that once you build a good culture and a good team of people It seems that, when you bring in someone who is not a good fit, they tend to weed themselves out. So that’s beneficial to us. You know what I mean?

When they show up, I don’t know what they expect. We come to work, we’ve had issues, but it’s amazing that when people show up, maybe it’s a week, maybe it’s a month, maybe it’s a day and they figure, Hey, this is. This is not what I’ve signed up for. This is not for me. So that’s beneficial.

If you ask me in my opinion

Coach Tim Campsall: indeed, absolutely.

Caleb White: Yeah, and then solves it. So

Coach Tim Campsall: another tip for folks listening to help with that is in the actual ad so you can write in Your value statements or your culture statements into your ad and say, Hey, we’re looking for people who align to these principles.

If this is you, apply below and people will self-select out there. People will read that and go, Oh no, that’s not me. I don’t want to be part of a company like that.

Caleb White: Yes. Yeah. And it’s amazing how well, what? When we started the company, obviously I had core values, right? This is how I want my company to run.

I never really communicated that. And that’s another huge thing in business that, as well as I do that communication to the customers, to every employee down the line, it is. It makes or breaks, and so every aspect of communication is so important. And that’s one thing I really, failed on is I did not communicate, Hey, these are our core values.

So we rolled those out and it’s amazing. Like you said, those people, they left in groves and then the good ones stayed. And so it’s funny when I rolled them out, this sounds funny because, again, it’s a learning curve that. I never thought I would have to tell people, Hey, we have core values.

We have values here at our company, but you do. And so when I presented them to everybody, I told him, I said, Hey, listen, at my household, these are the same values that we operate by, integrity, honesty, treating people with respect and quality, and whatever you do a, do your best and it may not be perfect and we’ll help you, between the team, we’ll make it perfect.

I said this is what we instill in our children. And how our house will operate. So our business will be the same way. And like I said, it’s amazing. It’s amazing how the good effect it had on the business and it just motivates people and inspires people.

Coach Tim Campsall: Yeah. People, people want to know the rules, right?

They want to be part of something that’s bigger than them. So the more, the more we communicate about the vision and the mission and the culture, it helps enroll and inspire people to say, Hey, yeah, I want to be part of that. And I feel like I belong because those values are my values.

And yeah it makes a better. a better overall company because people understand that, they’re part of something, bigger than just showing up and punching the clock.

Caleb White: Yes. Yeah. And, that’s what I was telling people too. And, when I first started, just the culture of a team.

It’s amazing. Again, I use myself as an example that, as much as I would love to say that, Hey, I could do this all myself, not possible, it’s a, it’s a team effort from every aspect from the bidding, the installation to the billing submittals. All of it. And so I think between the core values and then also being a smaller company, we always tell people when we interview them that, We have the really the sky’s the limit.

If you want to be here the rest of your life and grow with us. That’s great. We’ll make that happen. And then, some people, they don’t, they’re comfortable where they’re at. Yeah. So they’re fine to be in the field or whatnot. So I think, again, which goes back to the communication part, we’ve all worked for companies that I call lip service, they’ll tell you what you want to hear and always have plenty of room to grow.

And again, one thing that drove me to start my own business was that, I just felt stagnant in what I was doing. And I want to do, I was young. I wanted to progress and do more. And so I think by communicating that to people, they will give you their 110% by being upfront and by following through.

And so that’s most certainly stood true with us and our company.

Coach Tim Campsall: Hey you already you alluded to challenges a little bit, but we know that business success doesn’t happen in isolation. So tell us about, a challenge that you had over the years and maybe a fellow business owner or a colleague that came alongside you and helped you through that.

Caleb White: I’ll circle back on just starting. So we started this from scratch. Just, no help. No, just started from scratch. We just drove in, and dove in knee-deep. And so along the way, just touching, I’m going to call out Tom Smith here in Columbus, Indiana. So he has a glass company.

And so he is, just a great guy. It’s funny that in our trades, really any business, it’s sad. How, everybody’s in competition, which yes, we are. But at the same time, there’s plenty of work out there. So Tom Smith and Columbus been around for years and he is one guy that has just helped me tremendously.

Whether it’s a question about pricing or hardware or employees or whatever. I just, I really respect that aspect that I can text him and say, Hey, Tom, I’m in this situation, what would you do? And he’s always. Quick to respond and saying, this is how I would approach it. And and then as far as a challenge, I’m going to go back to the team part and that’s where my friend Kino, and he’s the guy I was telling you about here in Columbus that worked at Cummins and progressed to real estate.

So wise beyond his years. Anytime I have issues with, I really struggled with the team part for a long time. And that’s when I felt I was in isolation. And, again, I needed people, I couldn’t do it alone. So I felt desperate that I was grasping for straws, you want a job, you can have it.

And so we, we talked extensively time and time again about, Hey, I’m having these issues with team members and what I love about, is he so He won’t beat around the bush. He’s just firing, or they’re not a good fit

Coach Tim Campsall: Yeah,

Caleb White: and so you know and why that’s that may sound tough to some people.

It’s You know, it’s business. And yeah, it’s nice to have that mentorship of people like that who have been in the trenches. They’ve been in the same situation. And so between those two guys they’ve helped us tremendously with our errors in building a team. So I know I’m touching on the team a lot.

Like I said, that is honestly, it’s been my biggest challenge. Everything else is just a smooth-flowing oil machine. And like I said, I don’t want to know that the people with in place now or It’s really a godsend and it’s amazing how I’ll use one of our employees when I first started the business.

I’ve reached out to him and said, Hey the guy’s just got great character. Just a great work ethic. And so I, he was the first person I talked to and I said, Hey, I want you to be a part of the team.

And so long story short. He did not come on the team and, but we got them this year and, as we continue to grow.

So that’s been a game changer for us of just, I guess sticking it out and proving to people that, Hey, we’ll be here for a while. So join the team and let’s grow.

Coach Tim Campsall: I love the earlier you, you mentioned that there’s more than enough. Opportunities and work to go around. So the difference between a, a scarcity mindset and an abundance mindset.

So what’s cool about the example you shared is, that your competitor is helping you, right? So that we call that co-op petition, right? Yeah, you’re my competitor, but, there’s more than enough work out there. And if we share stories and help one another, we just make the industry better.

Caleb White: That just goes such a long way with me because, again, I’ll go back to, when I first started, I had never been in the office. I had never been a job in my life. And trying to get, it’s a lot. And as much as I would love to say that, Hey, I had all, I had a team of people guiding me through, I really didn’t, but between, these guys I’ve mentioned, If they would have said, no, I’ll use Tom Smith and, something minor I’ll use a hardware example, hardware in our industry is super hard.

So that’s one question. I was really struggling on that aspect. We couldn’t be competitive in our pricing because I couldn’t find a vendor to sell me hardware. And so again, that was a conversation I had with Tom. And again, that goes, that’s to me, that’s just so respectful. Cause most companies I could reach out to, and they would probably tell me to kick rocks.

We’ll take that business. We’ll take that business. So kudos to Tom. I respect that, through and through.

Coach Tim Campsall: That’s awesome. Caleb, as you think about the next one to three years, what’s your number one priority or the challenge that you see in terms of achieving your goals?

Caleb White: One to three years. I’m definitely a visionary thinker and I’ll go back to communication.

That’s where I had to reign that in my team and say, okay, I know my visionary thinking just drives people mad sometimes, but we’ve had great growth really since we’ve started. So the main goal is really to continue growing as much as we can bring on more people having the right processes, the right people in place.

I think the challenge to that will be having the right places and space. So I’m going to touch on this when we moved in our new facility. Let me touch on this. When I started the business from my house. So we had an extra space,, an extra living room on the front of the house.

So that,my poor wife, became my office. So even as we grew and we hired people in the office, they were at my house every day. From eight to five in the living room. And so it’s funny, we had little cubicles but it worked. And so when we moved into the new facility it’s just funny.

I thought, man, we’re not going to need all of this space. And so now we’re to the point where the offices are full. And I worry about space, as we continue to grow, but that’s a good problem. And so really just growth. And so we definitely have plans to expand. As I said, we’re based out of Columbus, Indiana, but right now, we have commercial contracts in Minnesota, Missouri, Tennessee, Kentucky, Ohio, all over the map, pretty much Michigan.

And so we’re eyeing some places to be able to expand that would help us. Execute those contracts a little quicker. But I think that’ll be a challenge of, obviously when you have remote locations, again, it goes back to having people who can abide by our standards.

We’re not around. So I think that’s going to be a huge challenge. But we’re ready for it. In some places. Yeah.

Coach Tim Campsall: Yeah. Congrats on the growth. That’s awesome. And you just mentioned, managing people. Yeah. Making sure that we’ve got a good system in place to, to manage people to results.

There’s a, there’s a negative term, out there micromanaging, which, which has given a lot of people a reluctance to manage at all because I don’t want to be a micromanager. I just want to be a leader. And the reality is every new employee needs to be micromanaged until they’re delivering results.

We just yes we just don’t call it that word because people don’t like that term. So no everybody what I think it’s

Caleb White: right yeah, and I think it’s you know again for me it was a learning curve because it’s funny you bring that up because I actually had an employee with me pretty much from day one but that was Something they touched on and had a conversation with me about was where you micromanage where you expect too much out of people.

And so I’m a thinker. I don’t come to rash decisions quickly. And so I thought about it for the next week and weekend and Monday mornings. We have our staff meeting. I really touched on that and said, you know what you said to, I call it delegation, right? So some people call it micromanaging, which, there is such a thing, and what we do is we hire new people and we’re trying to instill in them, Hey, this is how we operate.

This is what we believe. We call that delegation, not micromanaging. And if, again, if you don’t like it, then I guess this is not the place for you. But until we’re comfortable, because, and here’s the thing. It’s stupid on a leader’s end to just throw you to the wolves. And been there and done that.

So that’s where I really had to step back and just look in the mirror and say, you know what maybe I’m going to, I’m going to start delegating these things to you. And as you become more comfortable in them, then I can step back. So we’ve rebranded it around here.

Really again, since we’ve done that, And we put people through training and whatnot and work one on one with them when we bring them on that again, you know It’s amazing how far that goes and it let’s take a new approach to it Okay, this guy’s not standing over my shoulder trying to tell me every aspect but you know again and what we do It’s very tedious.

It’s very easy to miss things. So we want to make sure You know done, right? And so I think a lot of people they appreciate that. Maybe not the micromanaging part, but the delegation

Coach Tim Campsall: Yeah to your point back to communication when we explain why we’re doing it, right? It’s hey, we’re setting you up for success We’re setting you up to be able to run independently and we have standards to meet and so We’re going to you know be over your shoulder until we feel comfortable that you’re meeting those standards and then we’ll let you go

Caleb White: And again, this was all a learning curve for me because I’ve got one, I’ll use Teresa, my assistant, and she’s the type, and this is where I learned it, that she wants to know, You know why we’re doing it, which is so great because, you explain, Hey, this is the process.

This is why we do step A, B, and C because it coordinates with the rest. And so it’s amazing when you communicate that to people and tell them that it just, it’s a light bulb moment. And it’s amazing to see the turnaround really, because, I think it confuses people that, okay, what’s the point of this?

And so then when you explain that, Hey, this is why,

And I’ve worked for people that, I’ve worked for people and I know a lot of people that, I don’t have to tell you why, just do it. And but I think it goes back to, being a team and just communicating, just tell them why it goes so far.


Coach Tim Campsall: it’s when they know the why, then also they come back and say, Hey now that I understand the big picture, here’s three more areas that we could improve or tweak or optimize to get that outcome. You just explained to me. Yes.

Caleb White: Great point. Great point. And that’s where, yes. And I, I learned that, like I said, that’s I learned that the hard way.

And so it’s amazing the feedback when I explain why. We were having issues with, whatever it was, with managing projects and the communication, the flow of them. So once we sat down and I explained why all of a sudden you get all of this feedback from all of your team members.

And so it has made it better. And I think, again, we all know people that would offend, these people that, maybe they think they know everything. And they’re not open to ideas, but I think by being as a leader by being open to people’s ideas, again, it just, it’s beneficial to not just the company, but the whole team, it makes it better for everybody.

Coach Tim Campsall: Amen to that.

Caleb White: And I always tell people, I have an open door policy. Doesn’t mean it will always be. Like I said I like to put a lot of thought, probably too much thought into things. So I don’t make rash decisions, but I think by communicating to the team as well, that not just me, but everybody in a leadership position here, we have, we’re open to ideas.

We’re open to changes. How can we make it better for, not only us, but more importantly for our customer. And so it’s amazing how it’s powerful that aspect is really powerful.

Coach Tim Campsall: Very cool.

Last question here, Caleb. Jim Rohn amazing business guru. He had one of the, his quotes was we become the average of the five people we spend the most time with.

So as you think about that quote, what advice would you have for business owners who are trying to do it on their own?

Caleb White: I would definitely say surround yourself with like minded people. So I had a friend of mine, a mentor that used to tell me, show me your friends and I’ll show you what type of person you are.

And so that really goes far. And so that’s what, if you surround yourself with, idea driven motivated people, then it’s really contagious.

You know what I mean? So that would be my first. Point. And then secondly persevere. It gets tough. It’s not all it’s cracked up to be. You know what I mean? I love it, but it’s challenging. It really is challenging. People don’t see the late nights and the early mornings and all the craziness behind the scenes.

But, again, by communicating all of this and following through and persevering, it gets better. We just, we do what we must. And so those would be my two points. It’s just. Be around people that are like minded that are either where you want to be or they’re going where you want to be and stick with it.

Coach Tim Campsall: Awesome. Sounds like you’ve been blessed with some incredible people in your business owner journey that have helped you along the way. If they were all here on the show today, what would you want to say to them?

Caleb White: Thank you. Now, I most certainly couldn’t have done it without all of these people.

And again, even just minor things, some of the stories I could tell probably sound like people would just roll their eyes properly. But again, this is all it’s a challenge. Every part of it is a learning curve. So just be able to have people to depend on and bounce ideas off of, hey, am I making the right decision is worth its weight in gold.

Again my hats off to all of those people.

Coach Tim Campsall: Fantastic. Caleb, it’s a pleasure having you on the show today. Thank you so much.

Caleb White: Yes, sir. I appreciate you having us.

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