Today, we’re diving into a crucial aspect for every aspiring business leader – crafting effective business plans. The road to success is rarely a sprint; it’s a well-thought-out journey with steps outlined in your strategic plan. Your business takes off when you put your thoughts on paper and create a detailed business plan.


This week’s blog draws inspiration from our podcast conversation with Aaron Chandler, the Producer and Creative Director steering the ship at PreciseTake Multimedia. Aaron delves into the future challenges over the next 3 to 5 years as he envisions expanding his business to a brick-and-mortar setup. Join us as he navigates the challenges that often accompany business expansion, tackling topics like the search for a reliable assistant and securing funding. If you’re gearing up to kickstart or grow your business, keep reading for valuable insights and solutions to Aaron’s challenge.


Think of a business plan as your personalized guidebook. It’s a document you, as a current or potential business owner, assemble to lay out future objectives and strategies for your business. Your plan is not just a vision; it’s a tangible roadmap to success, showcasing the feasibility of your ideas and the actionable steps to achieve them.


Here’s what a comprehensive business plan usually includes:


  • Executive Summary
  • Business Description
  • Market Analysis
  • Organizational Structure
  • Products and Services
  • Marketing Strategy
  • Funding Request
  • Financial Projections
  • Appendices


Your business plan is the blueprint for your success! We know planning is sometimes more complex than it sounds. Social expectations and self-imposed limitations often hinder people from pursuing their long-term goals. Many shy away from starting a business, fearing failure. It’s a mindset you must work toward.


Stephen Covey once said “Start with the end in mind. To change ourselves effectively, we first have to change our perceptions.”


Building a business plan is a powerful step toward transforming your mindset and, subsequently, your business. The ActionCOACH Destination Mastery process, which involves setting goals, developing plans, and achieving them, can be your guide:


  1. Have a Vision and a Culture: Does your business have a coherent vision and culture?
  • Your vision is what you aspire your business to look like in 100 years from now. What is the greater good or difference your business is making in the marketplace? How are you helping to change people’s lives through your products or services? This is the point where you let your imagination run wild. Don’t let yourself be limited by what you think is possible in the moment, or what others tell you that you’re capable of. This is the stage during which you truly reach for the stars and figure out what it is that you want.
  • Your culture is all about your company values and beliefs. It is the internal rules of how the company is run and how people interact. It is the glue that holds great companies together.


  1. Set Your Goals: You can’t make a plan without goals. After defining your Vision and Mission, the next step is to set your goals. What is it that you want to achieve? What is it that you want to create?
  • Goals should be SMART. Specific, Measurable, Attainable, and Realistic with a time frame. I want to grow next year is not a SMART goal. I want to grow revenue 25% by December 31, 2024 is a SMART goal. Goals should not simply be tasks that you already know how to achieve. They should stretch you, and require you to learn and expand to be able to achieve them.


  1. Regular Planning: While having a long-term vision and goals is a great step, it’s important to break that down into smaller goals that can be achieved reasonably in a smaller span of time. These quarterly plans are the building blocks of your success.
  • The grand goals that you set in step two are in reality the result of many smaller goals that you will find yourself setting along the way. Think of your business plan as a staircase – every step up the stairs brings you one step closer to your grand vision at the top, even if the changes seem incremental in the moment.


  1. Track Your Progress: Finally, tracking your progress is a great way to analyze if what you’re doing is truly working, and course correct if need be.


Are you looking to grow your business, but you don’t know where to begin? Writing a killer business plan is a skill, and it’s one that anyone can learn. The steps are all laid out before you – all you need to do is get started. One of our skilled business coaches can guide you in creating the business plan of your dreams, starting today. Contact us to learn more and elevate your business through strategic planning.


Book your free consultation today using the link below to gain access to valuable insights into expanding your business.