What I find when I talk to business owners interested in getting help is that there seem to be massive misconceptions about business coaching that make it extremely difficult for business owners to find the best coach for them.

The fact is that business coaches create leaders. And leadership is key to running any successful business.

It’s a little-known fact that approximately 40% of Fortune 500 companies make use of business coaching to train and develop their executives. Small and medium-sized businesses know the value of coaches. Coaching is something that all business owners and executives can benefit from.

Don’t make the mistake of thinking that just because you’re a business owner, you’re automatically a leader.

Demonstrating effective leadership is about ‌connecting with the team at a deep level, which requires being trustworthy, positive, and creative. A leader is ultimately trying to motivate and persuade others to act or move to a desired position or purpose.

Where most business owners fail at this is they don’t know how to navigate their team toward that purpose. Or they haven’t yet defined their desired position or purpose.

That’s why business coaching is so important to create successful businesses.

The coach is a guide to helping you discover possibilities for improvement in your business, systems, team, and strategies.

Coaching differs greatly from consulting, which people often confuse.

“​​Coaching requires developing the client’s abilities to solve a problem themselves using a wide range of tools, such as goal setting and accountability. Consulting involves helping the client solve their problems.” (indeed)

Coaching requires a more personal approach and commitment. While consultants target a specific departmental talent gap, coaches work to build the talent up to meet the challenges the business face.

How to Choose a Coach for Your Business

A great coach begins by helping the owner determine the long-term vision and goals for the business. Then helps them to implement best practices to achieve the vision. A coach should provide the knowledge and tools and then strategize with the business owner on the best means for implementation.

When looking for a business coach that will best serve your needs, consider these questions:

  • What is their business experience?
  • Are they a franchise or standalone business?
  • Do they have a coach themselves?
  • What resources do they provide?
  • What industries have they had success with?
  • Do they offer a guarantee?

ActionCOACH® has served thousands of businesses and their owners around the world and in every industry imaginable since 1993, and specializes in showing business owners how to find more time, create better teams within their companies, and more money on their bottom line.

Our approach utilizes fundamental business principles that can apply to any business in any industry. Because our approach works with every industry, ActionCOACH® has been able to expand into more than +70 countries, and we’re proud to say that we have coached more clients, won more awards, gained more recognition, and produced more profits than any other coaching company in the world.

Is ActionCOACH the coach for you? See for yourself! Schedule a complimentary business strategy session, which is a two-hour deep-dive into your business to uncover if coaching is right for you.